## Inside Comcast’s Multiview revolution with MediaKind

April 28, 2026 | 1 min read

**There was a time you had to choose one game. Now fans expect all of them — at once.**

In this session, we go inside Comcast’s multiview evolution — where a cloud-powered idea quickly became a new standard for watching live sports.

What started as a simple, server-side experience ahead of the 2024 NFL season rapidly scaled into thousands of dynamic live channels and fully personalized “Create Your Own Multiview” experiences — all without new hardware or app updates.

The shift is clear: **Multiview is no longer a feature. It’s how fans watch.**

Watch the recording to see how Comcast turned fan demand into a scalable, cloud-native breakthrough — and why this is now the benchmark every streaming platform is chasing

Inside Comcast’s Multiview Revolution with MediaKind - NAB 2026 - YouTube

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[Inside Comcast’s Multiview Revolution with MediaKind - NAB 2026](https://www.youtube.com/watch?v=AvugCJ2JOJ0) [MediaKind](https://www.youtube.com/channel/UCLU4mZ6InBVjIWu_lu9HrCA)

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**And the industry agreed.** Xfinity’s Create Your Own Multiview was just named 2026 NAB Product of the Year in the streaming category.

Comcast shared [the full story](https://corporate.comcast.com/stories/create-your-own-multiview-recognized-with-2026-nab-product-of-the-year-award) — worth a read.

**[Discover Multiview with MK.IO](/content/multiview/index.html)**

Explore how MK.IO Multiview delivers scalable, real-time streaming, enabling seamless viewing of multiple live sports at once.