## Reimagining March Madness: Multiview in action

June 27, 2025 \| 1 min read

In Paul’s recent article for SportsPro, he breaks down how MK.IO Multiview powered a smarter, smoother March Madness experience for Comcast Xfinity viewers. By enabling fans to stream up to four games at once — with no app updates, no device limitations, and lightning-fast performance — MediaKind turned complexity into simplicity. It’s a strong validation of how cloud-native video tools can elevate the viewer experience and operational agility.

👉 Read the [full article on SportsPro](https://www.sportspro.com/insights/opinions/mediakind-multiview-ncaa-tournament-streaming/) to see how it all came together.

### MK.IO Multiview highlights

✅ Available now via a simple API

✅ Server-side rendering = easy app integration

✅ Consistent performance across all devices and platforms

✅ Coming soon: “Build-your-own” GUI for fast, flexible Multiview channel creation

* * *