The Evolution of Adaptive Bitrate (ABR) Technology

An in-depth presentation on the evolution of Adaptive Bitrate (ABR) technology, hosted by Matthew Goldman, SVP Technology. With ABR initially designed for on-demand content, the design did not consider what would be needed to get ‘broadcast-like’ low latency and scalability for live video.

Key Considerations for Live Streaming

• Demand for Live TV on OTT: The increasing demand for live TV on over-the-top (OTT) streaming services
• Challenges with ABR: The need to address issues related to low latency and scalability to match broadcast standards
• Future of ABR in Live Streaming: Considerations for the industry to adapt the technology for evolving viewer expectations.