Mediaroom

As the world’s number one IPTV platform, Mediaroom
continues to evolve and deliver robust, high quality
performance for large-scale IPTV deployments.

Mediaroom enables video service providers to deliver
premium video services such as Live/Linear TV, VoD,
Timeshift TV and cDVR from a single, proven platform to he consumed by a range of clients running on a variety
of pre-qualified set-top-box devices. Furthermore,
Mediaroom continues to expand on its pioneering
heritage with Mediaroom Play, a pre-integrated
Android TV client with industry leading STB hardware.
Looking to the future, Mediaroom’s development
roadmap continues the tradition of meeting and
exceeding market needs by a targeted focus on
operator challenges, such as competing entertainment
sources, increasing operational costs and the need for
new monetization opportunities.

Whether selected as a standalone platform or
combined with other MediaKind solutions such as
MediaFirst TV Platform (OTT IPTV platform), CMS
(Content Management System), Aquila Streaming,
Aquila On-Demand or VSPP (Video Storage and
Processing Platform), Mediaroom continues to be the
worldwide IPTV platform leader.

50+ commercial deployments

Market challenges

Video service providers face unprecedented
challenges, requiring constant evolution and
adaptations to the video services ecosystem.
These challenges fall into three primary categories:

• Market fragmentation and competition

• Service evolution

• Operational costs

Market fragmentation and competition

Service evolution

As a video service provider, operators are essentially
agregating and distributing video content with
value-added functionality to the consumer. Market
disruptors such as OTT providers (Netflix, Disney+), social
media platforms and other media sources threaten to
bypass the video service provider model and go direct
to the consumer. This threat has manifested itself
through declining subscriber counts, for traditional video
service providers.

As part of the high technology sector, video service
delivery is constantly evolving. Gone are yesteryear’s
simple analog video services. Today, operators
must contend with evolving video and DRM standards,
metadata-based enriched user experiences,
multi-device delivery and application integration,
while keeping consumer prices steady and business
models profitable. This is driving operators to
develop new business models and focus on
competitive differentiation.

Operational costs

As the video service provider industry has become
widespread and successful, it has also become a victim
of that success. Content acquisition, solution complexity,
network delivery, Customer-premises equipment (CPE)
refreshes and lifecycle management all contribute to a
challenging financial model.

Market segments addressed

Mediaroom is a platform intended to address the needs
of any IPTV operator that delivers their TV service over a
managed network. In addition, Mediaroom is well suited
for cable operators who are migrating from QAM video
delivery to IP delivery with a low bandwidth overhead.

Mediaroom Play

Mediaroom Play is a STB-based client solution within the
MediaKind Mediaroom portfolio, developed on the
Android TV operating system. The pre-integrated and
robust product provides a tested, reliable, and marketready solution for the rapid launch of new Android TV
services. This pre-integration includes two different STB
models:

• Commscope VIP 7802 STB model utilizing Broadcom's
72180 system-on-a-chip (SoC), Ruwido remote control
unit and support for Android TV-based applications
such as Netflix, Amazon Prime and Disney+

• Commscope VIP 7702 STB model utilizing Broadcom's
72174 system-on-a-chip (SoC), Omni remote control
unit and support for Android TV-based applications
such as Amazon Prime and Disney+

Mediaroom Play enables operators to become part of
the global movement that is embracing the adoption of
Android TV and its rich pool of over 1000 streaming
content providers. Operating over Google's Android TV
operating system, Mediaroom Play significantly
increases an operator's aggregation value with over
7000 applications available on Google Play store. It also
opens up new monetization avenues for operators, with
Google revenue share opportunities such as Google
Play Store, Google ads and Google Play Movies.

Key features of the Mediaroom Play client include:

• Support of Commscope VIP 7802 and VIP 7702 Set Top
Boxes

• Custom launcher for User Interface/User Experience

• Widevine Digital Rights Management (DRM)

• Google Assistant - Cloud To Cloud

• Cloud DVR enhancements

• Support of native Android TV applications

• Local live pause buffer

• Enhanced data reporting

Mediaroom value

Mediaroom’s extensive development history, feature-rich
capability and highly reliable track record
continues to evolve and address industry challenges
through a number of key media platform values.

• Development of Mediaroom Play client, based
on Google’s Android TV operating system and
pre-integrated with industry-leading STB hardware
offering subscribers and viewers easy access to 1000’s
of applications while providing operators with new
features and revenue generating opportunities.

• Delivery of premium quality video content through
a best-in-class user experience enabling service
differentiation with more immersive, compelling
consumer experiences.

• Evolving cloud-based architecture with further
virtualization enabling operational cost efficiencies
and simplified operational models.

• Partnerships and integrations with multiple market
leading third-party vendors providing operators with
choices of cost, value and supply readiness,
depending upon existing supplier relationships and
contracts that may already be in place.

• Incorporation and integration of OTT apps like Netflix,
Disney+, YouTube and Amazon Prime, enabling
a more unified media entertainment platform
for consumers.

• Continued investment and roadmap into Mediaroom,
ensuring operator planning and business continuity,
in addition to extending the profitable life of
Mediaroom assets.

• Competitive and flexible price structure, allowing
operators to pay as they grow and/or adopt key
features, as driven by evolving business models.

• Offering an evolving integration with, MediaKind’s
MediaFirst IPTV platform, for TV Everywhere/multiscreen
solution and OTT delivery to mobile devices. This
enables operators to maintain their current
Mediaroom investment while adopting new
features from the MediaFirst platform, eliminating
stranded capital.

• Integration with other MediaKind premium solutions
including Content Management System (CMS) and
Video Storage and Processing Platform (VSPP).

Mediaroom key features

• 15+ years of proven, robust performance in
large-scale global deployments.

Mediaroom is packed full of features and capabilities
and this continues to evolve as the solution roadmap is
delivered. Below are a few of the key features enabled
by the world’s number one IPTV platform.

• Mediaroom Clients and STB’s: Support for multiple STB
operating systems: Android TV, Linux and WinCE.

• Live and On-demand delivery: Live, Timeshift,
Catchup, VOD and DVR (local + cloud).

• Innovative A/V Pipe: Multicast delivery and Instant
Channel-Change unicast updates

• Monetization: SVOD, TVOD, Packages, Bundles, Pay- Per-View, 3PP (Google) enabled purchasing and
On Screen Purchase (OSP)

• User Experience:

o Enhanced viewing of TV programming for end users

o Responsive guide with picture-in-picture browsing

o Industry leading channel tune times

o Rich application enablement: Netflix, Amazon,
YouTube, Play Store

o High quality video/audio including 4K, HDR, HLG,
Dolby Digital Plus, Dolby Atmos

• Voice Integration: Google Assistant via Cloud to Cloud
(Play); through Bluetooth-enabled remote control units
(Linux); Smart Speaker Integration (WinCE/Linux)

• Intuitive Content Discovery: search,
recommendations, guide, metadata and ratings

• System and Content Security: Public Key Infrastructure,
Digital Rights Management (DRM) and watermarking

• OSS/BSS Interfaces: Published APIs for provisioning,
monitoring and billing

• Client Customization: Skinning & branding and
custom applications development through
presentation Framework

• Applications/Content Federation: 3rd Party Apps,
custom applications, Android TV ecosystem and
deep linking

Mediaroom functional diagram

OSS / BSS system
Customer care Product management Revenue management Identity & user

TV solution
Content Management System (CMS)
Content ingest and processing
Live ingest & encoding
VoD ingest & encoding

Mediaroom TV Platform backend
Back office servers
Mediaroom TV Platform – branch
Service group
Service group

Mediaroom TV Platform – branch
Service group
Service group

Content ingest and processing
cDVR
TimeShift
Packaging
VoD
Catchup
Encryption
Origin

Clients
Play client (Android TV)
Linux client
WinCE client

QoE monitoring External voice search MediaKind Service Center

Other MediaKind solutions

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